"No problem can be solved - by just accelerating - the same mindset that created it in the first place".
- Eistein (remixed)
"We wanted to make the best for the most for the least"
- Charles Eames
This mug describes in a fun way the SWAP ideation technique, one of the most efficient ideation techniques we know about.
Understand how people Learn, Use and Remember the things surrounding them is the key to create things people love.